College and university leaders who understand and implement the customer lifecycle model into their processes and procedures can boost enrollment numbers at their institutions despite the ongoing trend in higher education. In his latest podcast, Drumm McNaughton explores how higher ed leaders can follow the seven steps of this particular business model with Modern Campus’ Senior director of strategic insights Amrit Ahluwalia who also serves as editor-in-chief of The EvoLLLution, an online newspaper focused on nontraditional higher education and transforming the post-secondary marketplace. Drawing from his experience of working with more than 2,500 leaders at various colleges and universities across the US., Amrit discusses the most effective ways in which schools can engage with students and alumni and how to define specific tactics and priorities that will improve enrollment and retention. Access here.